Why More Companies Are Communicating Through Food

Food is a powerful tool for telling stories and building loyalty. In this series, we look at how different organizations are designing food experiences to communicate and create change.

One of my favorite ice breaker questions is to ask people about a meal that changed their life. Everyone always has some story of a meal they just can’t seem to forget. Just thinking of mine brings a flood of memories and giddy smile to my face.

These days, I find more and more people want a transparent and authentic relationship to their food. They want to go behind the scenes to see how it’s made and get their hands dirty. I see everyone from startups to tourist agencies designing powerful food experiences that provide context and connection to history, nature, and culture. They experiences build memories, brand ambassadorship, and loyalty.

In this article, I’ve collected a series of podcasts looking at the inersection of how different organizations are telling stories and creating change through food experiences. This podcast is all about how we can create a better future through food and what better way to do that then digging into the roots of a good meal?