Corporate venture capitalism is cool
Magic happens when entrepreneurs and intrapreneurs join forces
I love corporate venture capitalism (CVC) because value is created on multiple levels.
It’s not just about the money 💰
Over the last few years, I've worked on corporate innovation projects for IKEA, Paulig, and Novozymes helping their innovation units identify opportunities for investment, partnership, and new product development within the startup ecosystem.
While VC is often hyper focused on maximizing the financial return of an investment, CVCs get to think bigger.
CVCs get to create additional value through strategic capabilities and partnerships.
But they also create value in other less tangible ways.
With every corporate innovation project I’ve worked on, the biggest value add came from the cultural and mindset shifts that occured within the larger organization as a result of interacting with entrepreneurs and futuristic ideas.
Why?
The intrapreneurs in charge of shepherding an idea forward spend a lot of time pitching internally, making a case for why the org needs to place a bet in this space.
In this process, the organization is exposed to new ideas and challenged to see things differently.
An entrepreneurial mindset starts to rubs off….
On the latest episode of Future Food with Analisa Winther, I speak with Estefania Simon-Sasyk about why this matters.
We nerd out on the future of corporate innovation and why ethics is the new sustainability 🤓
Listen here or wherever you get your podcasts.
Are you a corporate intrapreneur?
Send me an email back and introduce yourself.
I’m setting up 30-min meet and greet calls with corporate intrapreneurs who are leading innovative or disruptive initatives around the future of food in their org.
Whethere you’re in a leadership position, doing investing, or research and development inside a corporation, I’d love to have a chat to understand the leadership challenges you’re experiencing when it comes to facilitating food system transformation.
Looking forward to hearing from you!